Editing Penthouse

=== The Penthouse at 825 South Hill Street ===
[[File:Onni Penthouse.jpg|thumb|Onni Penthouse at 825 South Hill]]

== Overview ==
The penthouse at 825 South Hill Street in Downtown Los Angeles was a luxurious high-rise residence and headquarters for [[Anthony Farrer]], the founder of [[The Timepiece Gentleman]]. This 19,000-square-foot, two-level penthouse is located in a 53-story tower and is known for its opulence and unique amenities.

== Lease and Cost ==
Anthony Farrer signed a two-year lease for the penthouse, starting in May 2022, with a monthly rent of $95,000 for the first 12 months and $100,000 for the remaining 12 months.<ref>https://therealdeal.com/la/2022/03/09/dtla-penthouse-sniffs-record-amid-rarefied-air-at-95k-per-month/</ref> The lease was negotiated by Lee Mintz of Compass, who represented Farrer in the deal. The penthouse was originally listed at $125,000 per month. Farrer's talked about negotiating skills could have played a part in the reduced rate.

== Design and Amenities ==
The penthouse features six bedrooms, 11 bathrooms, a rock-climbing wall, a pool, and three bars. Farrer planned to spend $1 million on furnishing and developing the space, including $200,000 for audio and video equipment. The penthouse also boasts four outdoor lounges with different landscapes, a sauna, and a spa. The commanding views of Los Angeles made it an ideal location for photographing and video marketing content for Farrer’s company.

== Security and Privacy ==
Security is a top priority for the penthouse. Clients must register with a building security guard and will be escorted to the penthouse by a separate security guard via a private elevator. This ensures privacy and safety for both Farrer and his clients.

== Usage ==
The penthouse was intended to serve multiple purposes: as a residence for Farrer and two of his five staff members, a showroom for luxury timepieces, and a headquarters for The Timepiece Gentleman. Farrer aimed to create a “wow effect” with the penthouse, providing a secure and ultra-luxurious space for his clients. Farrer also trademarked the phrase "Changing the way the west coast shops" to refer to his new operation <ref>https://trademarks.justia.com/972/69/changing-the-way-the-west-coast-97269059.html</ref>

== Development and Market Impact ==
825 South Hill Street was developed by the Canada-headquartered Onni Group and designed by Chris Dikeakos Architects. The project began in 2016 and started leasing new apartments in 2019. Farrer’s lease deal is seen as a significant milestone in the revival of the luxury market in Downtown Los Angeles, surpassing recent benchmarks like the renovated Singer Building.

== Outcome ==
Anthony only spent 3 months in the penthouse and broke his lease. In a YouTube live stream from jail in September 2024, Farrer told [[Lus]] that he spent around $1,000,000 during the entire penthouse saga, including the rent, security deposit, and breaking the lease.

== References ==