Blackout
The Blackout, or Social Media Blackout, was the viral invention of Anthony Farrer in which he shut down his business's social media and created a panic among the public, as it seemed he had vanished with their money. This led to widespread concern and speculation, especially when it caught the attention of local news and went viral online.
When he returned, he explained it was a poorly executed marketing stunt aimed at raising awareness for charitable causes, showcasing the team's volunteer work during that week. Farrer later acknowledged that it was a misguided idea, highlighting the importance of clear communication in business, especially regarding such sensitive matters. It definitely sparked a lot of discussions about ethics in marketing and transparency in the luxury watch industry.